"Woot" and "Look" both have two o's in the middle. Think about it.
If we were born perfect we'd just walk around nude all the time. But we don't. Why? Because clothes can enhance us. Clothes can make us look cooler. We were born with all our fleshy parts and there's little we can do with those. But clothes? Clothes are a decision. Our look is our choice. Our look is who we truly are.