As many of you know, Woot and our business model have enjoyed some nice attention in the US since our 2004 site launch. The Wall Street
Journal, NY Times, Associated Press, Reuters, Dallas Morning News, LA Times, NPR,
and hundreds of TV affiliates, magazines and radio stations have
covered various aspects of Woot, our community, and the business model.
It’s certainly now a cottage industry we enjoy watching, with semi-regular launch and success stories from similarly modeled sites and related ventures. At
this point it’s safe to say millions in the US (well
beyond our 1.4 million members) are familiar with Woot and it’s
daily deal peers. (I cannot mention this without marveling at the power
of word of mouth and thanking folks for their support.)
is less covered or shared around domestically are related commerce
developments outside the US. How has the daily-deal approach been
applied in other countries. Who are the players? Are they having
success? Are there fresh innovations to consider?
aside: I do receive regular inquiries on our ability and interest in
launching International Woot sites, either directly or through
partnership. My standard response is to help describe the localized
logistics needs and sourcing pressure while assuring those interested
that the business model itself is public domain. We’re supportive and
of course interested observers, except for the occasional direct
rip-offs of our text and design. It's just premature for us to go international
via product or brand involvement while we focus on our retail and wholesale US
For starters, I’ve been enjoying and pondering
the emergent likely-German-coined term “Liveshopping” which nicely
needs little English translation and appears in use both separated and
hyphenated despite German Kombinieren-geschick. I believe we first saw
this term just over a year and a half ago – perhaps originating on the
German ecommerce blog exciting ecommerce (also with partial manually translated US-version here http://www.excitingcommerce.com/). I’d love to know the actual origins of the term.
While some sites like Exciting Ecommerce offer English language versions of their content, it’s good to have handy Yahoo’s Babelfish (thx centexman) or Google’s Translate.
Plug in a full url in to get entire pages auto-translated – here’s the
above Exciting Ecommerce german blog’s robust Woot category google translated (wow!)
– here’s an international Woot mention that doesn’t need translation:
Enjoy video of the Amazing Joel (shirt.woot joel) and Matthew (podcaster, illustrator and writer matthew) slaving away in our St.
Louis office, as noticed by the blog at liveshopping-aktuell yesterday. (also, their FAQ page has a good live shopping definition, google translated here not to mention an aggregated live shop list I’ve yet to peruse)
love to have your help looking around and sharing links about the
worldwide daily-deal arena – please share your observations and findings
in the comments.
Do you have a worldwide
Liveshopping story or liveshop link to share? What do you think of the
descriptor “Live Shopping” / “Live Shop” (combined or not) potential as American-English
terms? Is it a bit awkward a phrasing to catch on here or will it make
the leap and be adopted? Unfortunately it doesn’t seem to lend itself
to portmanteau very well like Blog evolved or Wikipedia employed, but
then neither does “One Day, One Deal.”
P.S. We would be delighted to have inbound commentary in any language – our moderators will just have to sweat a bit. And remember international shirt.woot
shipping is now available to 45+ countries on both daily and pre-reckoned designs. Weniger als 10 Euro
einschließlich Fracht! (cheap!) Danke für Ihre Unterstützung.
CEO, Interrupted: Take your protein pills (and put your helmet on)
CEO, Interrupted: Snapster’s unfortunate alter ego