I bought two of these watches (the one displayed, and one with a deep royal blue face) about 2 years ago for $150 each (from a place called Precision Time in the Chandler Fashion Square mall in Chandler, AZ). Over the years, I wore them interchangably with each other pretty much every day. The watches craftsmanship is a step above what you'd get at the mall for under $100, rivaling the likes of Fossil and Guess with ease, and trumping them in terms of durability and looks. The face isn't as easily scratched as most economy brands (under $100) and the weight of the watch, while not heavy, is far from flimsy or fragile. The battery is still going strong, and with that wraps up my review for this amazing watch.
If you like great watches, or know a man that does, get this watch!