At least personally speaking, I don't think it's an issue of instant gratification, it's more an issue of customer service, customer communication and proper business techniques. If I were to go to the Woot offices, accept money to replace their broken toilets, then sit on the money for seven days without communicating when I'm going to start the work, or even why it's taking so long for me to get started in the first place, I believe they'd pitch a fit. Come on, guys you're a Texas based company. That's not how we do business in Texas, you know that.
So really Woot, just let us know what's up? That's all we need.