In for 1 !
Looks like they sell for $180 after tax+shipping elsewhere. Cheapest Ebay price is $140 with free shipping.
The digital controls make it much safer to use than my current $25 and $50 1500W ceramic electric heaters from Target. I need instant heat for 20 minutes in the morning while I sip my coffee and wait for the car to warm up then an hour or so at night while the wood furnace starts heating up.
I live in the Sierra Mountains near Tahoe (California) and use 2 electric space heaters, 2 electric blankets, an electric stovetop range, 2 electric ovens, 1 65" projection tv, multiple computers/media centers, HID lighting in every room, electric washer and dryer, etc, and my power bill is never over $100 a month in the winter.
Just be smart about your usage. If you leave these running for 12 hours a day, 7 days a week, you will not save money going this route. But it beats using gas to heat 6 rooms when I only use 1 at a time...I'll save the propane for when the power goes out
If you want to save money on your heating bills this winter - buy everyone in your home an electric blanket and turn the thermostat down to 65 degrees when people are home and 45-50 degrees when nobody is home (just enough to keep pipes from freezing). Then turn your water heater to LOW. If someone objects, buy them a sweater for Christmas
If you live in an older home, have cheap wiring, live in a trailer, etc, then watch your major appliance usage if you don't know which circuit you plugged this thing into. At 1500 watts, there isn't much room for other things to run. But I've lived in 4 places using these and only the smallest apartment would trip the breaker if I used an electric heater and the older stationary electric oven at the same time. Each and every place did trip the breaker when 3 heaters were being run on the same circuit
I also recommend buying a mechanical timer ($8 @ Lowes/Home Depot) and set the timer for about 2 hours after you plan on being asleep each night and then to turn back on when you come home from work, etc, so you won't run the risk of running 1500 watts for an extended period of time for no reason. If you are really good with electrical connections, then installing a timer on an electric Water Heater to only heat water for 30 minutes in the morning (shower) and 30 minutes at night (laundry, dishes, whatever) will also save you a ton of money and you will have hot water when you need it.
This heater would have also been great for winters in the dorm rooms at college when they had issues with the heating system.
I only expect this heater to warm an area of about 8x5 Ft while pointed at me (and the dogs) in the lounger and I think it will do just fine.