It does have fairly low ratings on Amazon, but this review has some valid opinions.
"If you want an Android tablet running the latest version, able to play all the latest apps and flash video, don't buy this tablet. If you want an Android tablet you can root or upgrade, don't bother, you will not be happy. If you want it to be an Ipad, forget about it.
However, if you want a $250 color e-reader that has a stable OS, long battery life, and a seven inch 800x600 touchscreen you will be pleased. You will be more pleased with the capability to surf the internet, check e-mail and load simple apps. The Cruz comes preloaded with the Kindle reader and most other e-readers can be downloaded from freewarelovers.com. The screen size, the rubber back, touch screen, wifi, and all day battery life make this an excellent e-reader that compares well with the Nook color. The new version of the Android Kindle app (which can be downloaded from freewarelovers.com) also allows you to download magazines in color.
As an e-reader with expanded capabilities the Cruz is a great product and I am very pleased with it. Out of the box, the software is very stable, the battery is 75% charged and the Kindle app is ready to go. As a cutting edge Galaxy or Ipad competitor, the Cruz falls short, but it is much cheaper than those devices. I describe the Cruz to my friends as a Kindle version of the Nook Color. A "Kindle Color" is the best way to describe it.
I have loaded my Cruz with the following apps, all obtained from freewarelovers.com or the web, and they all work well: Kindle, Overdrive Media Console (for library e-books), Kobo Reader, Aldiko Reader, Wapedia, Newspapers, Reuters, Iheartradio, Skyfire browser and Dolphin browser."