So, for $35, they're throwing a lot of stuff at you. Of course, the MSRP/"value" is fictional, as they usually are, but let's break it down.
The quick-connect keychain looks like a copy of the $15-$18 "Troika". There are cheap copies out there, but if it's the real thing, value $15.
The car-charger looks exactly like the one Duracell slaps their name on and peddles at Staples for $5. Value $5.
The AC charger ... well, let's give it $5. And another $1 for the cable.
Total "value" (at best), $26 for accessories. With shipping, you pay $35, so the plastic clip and the actual device run $9.
I'm going the expect the speakerphone to be poor. Let's face it, such a small device... just, no. So you're paying $9 for a remote emergency call button and a bluetooth beacon.
Me, I already have that quick-release key-ring and more charger than I need. For $9 shipped, I'd give the device a spin; but for $35, including $26 of things I don't need... pass.