That was for that one particular Breakfast of Champions.
As I said, it was apparently typical.
Who knows what magical (or crappy, fantabulous, or other) products that may be shipped with this one.
And who knows whether some immensely rich person won't walk up to you on the street and hand you a million dollars. But it isn't likely, and likelihood, not knowledge, is what it's all about. Given that woot is in business to make money, it isn't likely that they will suddenly start giving away mostly "magical" stuff rather than mostly crap. As is often said, lotteries are a tax on the stupid -- those incapable of understanding or analyzing statistical alternatives beyond "who knows".
It's worth it.
People who buy lottery tickets, and the little old ladies who sit in casinos all day long feeding quarters into slot machines, will tell you the same thing.