They can handle themselves in a bar fight.
These are difficult times. Peril looms at every turn.
Superbugs are mutating. Weather is increasingly hostile. Sharks are getting smarter.
This is not an age for weak consumer goods.
Rugged headphones are only the tip of a dangerously jagged iceberg. Companies are working on all manner of sturdier products to impart a sense of durability on a nation plagued by wimpiness. Get ready for rugged toasters, rugged soup cans, and rugged paper clips. You can expect champagne flutes designed to withstand land mines. Look forward to toilet paper possessing the hardiness of weather tarps. We're going to be okay, everybody. Or at least our stuff will be.