When Han Solo bragged about doing the Kessel Run in less than twelve parsecs, he created an entirely new form of measurement out of nothing. On January 3rd, our pals at Salon.com did the same.
In this post about the tv show Real Housewives, our new best friend Mary Elizabeth Williams makes US the new standard for relationship commitments. It's a good feeling to know serious journalists mix our brand with a celebrity disaster, so we're glad for the mention. Next goal: to get Mortimer and Monte on The Bachelor!