Vinyl Lives, With An Assist From Cardboard

by Jason Toon

One obstacle in the way of the vinyl LP resurgence is the lack of record players in American homes these days. Vancouver ad agency Grey Canada has a novel solution: turn the record sleeve into a record player.

Of course, there's no motor, so you have to turn the record by hand or with a pencil. And there are no speakers: the vibrations are amplified by the cardboard. So I assume the sonic fidelity won't exactly meet audiophile standards. But if you've always wanted a record player you could fit in your Trapper Keeper, here it is.

(As seen at Gizmodo.)