Wednesday, September 04

Watch This First: Heineken In Space, 1955

by Jason Toon

Dutch stop-motion animation pioneer Joop Geesink directed this three-minute space epic, starring a rocketful of ruimtevaarders who start pounding Heinekens as soon as they reach orbit. When Professor Space's crew lands on the Moon to exchange gifts with the fancifully dressed locals, it turns out both parties brought the same gift. No points for guessing what it is. You can see more of Geesink's animation at the Joop Geesink YouTube channel. And if you like old animated beer ads, check out my blog post Cartoon Drunk: 10 Animated Beer Commercials.
 


Watch Watch This First first, every weekday morning. Because the best way to start the day is to start it a few minutes later.

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Wednesday, December 05

The Trivial Eye: Beer Labels

by Jason Toon

Breweries have traditionally spent a lot of time designing distinctive, elaborate labels, which is weird because it's not like people need a lot of encouragement to drink beer. Just look at that plain can Archie Bunker drank: he knew it's what's on the inside that matters, not the outside. Anyway, if you've spent a lot of time locked in a lonely stare with a vessel of suds, you'll have no trouble identifying the beers and brewers associated with these visual chasers. Congratulations?

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