Free Marketing Advice: Chick-Fil-A, Just Stop
You've probably heard of the ruckus by now, but in case you haven't: fast food chain Chick-Fil-A has been in the news recently because their owner came out as pro- "traditional marriage" or, as the media have spun it, anti-gay rights. Stop. Stop right there. I see you mousing over the comment button, ready to take me to task for daring to tackle such a hot button issue on a commerce site. Well, I'm not. I'm not going to discuss the arguments on either side of the issue. I'm only here to offer some unsolicited advice to Chick-Fil-A on their recent series of PR blunders.
Ready? Here it is:
Shut. The hell. Up.
The debate in a nutshell.
