Create your own event. Seriously. We are all crazy in love with you and all the geeky, nerdy, goodness that you are.
Create a site where you ARE the star, you ARE the news, you ARE the entertainment, sell some stuff, have drawings for bags o Crap every couple of hours. People would blaze vacation time to get to it. Make it in Dallas. Make it when I am in town, and I get in free.
Some suggestions for your event? Woot a Thon in person. Geek-nerd-a-con. The list goes on and on. Invite all the press, let them see edgy videos showing the warehouse, blurred videos of inside the offices, and a couple of quick shots of that weird guy with the over decorated cube and the weird girl who still does her hair like she is in the 90s. Don't forget, someone, somewhere in that office has the following items (not all at the same desk) A troll or troll doll, too many plants whether real or fake, a radio with the music up a little too loud, something Monty Python, a cell phone covered in some glitter or stickers or something else equally begging for attention, a cool coffee cup, a dorky calendar, something slutty, something Goth, a sex toy in a desk drawer. Hell, you guys should have a scavenger hunt for these and other awesome things and film that.
Once you have created an event, you will get invited to events. Bring free coffee, and their are those who will come for it. Free donuts gets the same. Event with "media coverage", and the hounds of hell will not be able to hold back all the technophiles from tweeting and posting on all their sites about how exclusive they are for getting to go to your premier event.
Let me know how it goes.
If it was witty, I take responsibility. If it was crass, inconsiderate or stupid, the dog wrote it.