Thank you in advance for any and all feedback.
Loser for the upteenth time.
I'd say the idea is solid enough, but it was the execution that got it overlooked. Firstly, the red cursive text is really bad mojo. If you have to use text to get the message across you might think about making your chop an advertisement for the product. Look at some ads in a magazine to see how they frame it, what fonts they use, etc. If you could have made a convincing looking ad that clearly conveyed the idea it may not have gotten overlooked. Also, on another technical note, there's white jaggies all round the hand, wire, and shredder. This is really bad juju. Take the time to get rid of those. As soon I see those I usually will jump to the next entry.