I have one of these and like it. I received it as a gift so had no idea they cost this much. Cost aside, it is a pretty nice fan and you do get a surprising amount of air at low settings and it does have a certain coolness factor. The air amplification concept is true, we use similar devices at work for tank work. For the price I don't think I'd recommend it, though. I'd buy another for maybe as high as around around $50.