Jason Toon


quality posts: 19 Private Messages Jason Toon

Most booths at CES (like the Woot booth) are essentially utilitarian. They're supposed to be a pleasant place to have your meetings or display your wares, with the emphasis on the meetings and the wares. And there's nothing wrong with that.

Then there are the booths that show the unmistakable imprint of a designer's inner maniac, working up some over-the-top extravaganza bearing scant relation to the company's products or services. So it was with one of my favorite booth displays this year.

 

When Griffin Technology asked themselves "How can we best promote our line of iPhone and iPad cases?", they answered themselves "With a window full of junk we painted white." The result looks like the set of Sanford & Son as designed by Yoko Ono...

The string-art BUSINESS SOLUTIONS sign is a cute touch, but the all-star cast here is the salvage heap of whitewashed rummage. What did they paint white, you ask? More like what didn't they paint white, amirite? Let's see, we've got some crutches...

 

...a trumpet, some building blocks, a child's desk...

 

...some globes, some books,

 

...and a typewriter, and a sewing machine.

 

The designer did toss some token Griffin iPad cases onto a stack of old white suitcases, but who's going to notice them behind Puffy's accountant's adding machine there?

 

I don't use Q-Tips or cotton balls; I just keep them around to complement my creepy medical bust.

 

OK, so I don't pretend for two minutes to understand what the designer was thinking. But my white hat is off to he, she, or them. Not only do I deeply admire anyone who can convince their businessman boss to spend company time and money to do something completely crazy and borderline pointless, but this anonymous auteur deserves my thanks for making CES a little less monotonous. I don't say this about many booths, but I can't wait to see what Griffin Technology does next year. Sing it with me now: BECAUSE I LOVE YOU.... I-I-I-I LO-OO-OOVE YOOOU...

We see our CES 2012 coverage and we want to paint it black.

skippykj


quality posts: 16 Private Messages skippykj

They're obviously white supremacists.

WilfBrim


quality posts: 18 Private Messages WilfBrim

Really warped, but not completely so. Since this is a "business solutions" section (B2B, not B2C) their is a small bit of method to their otherwise demonstrable madness.

The right half (at least) is supposed to be appealing to the medical world. Many vendors are trying to get the iPad integrated as the front end to their electronic medical record (EMR) system. So, if there are hundreds of doctors wandering around with expensive iPads the people that bought them may wish to purchase cases for them so they don't break as much when they get dropped. Griffin wants them to buy theirs.

Yes, this is an incredible stretch, but I think that is where they were going. In reality, this was probably designed by somebody's artsy girlfriend that he was desperatly trying to keep even though she was very interested in that pachouli smelling poet that lives downstairs. Of course, once the bosses saw the result they fired the guy, so now he is out of a job and the gf has already moved in with the poet.

rdzek


quality posts: 4 Private Messages rdzek

wrongity-wrong-wrong

Jason Toon


quality posts: 19 Private Messages Jason Toon
WilfBrim wrote:Really warped, but not completely so. Since this is a "business solutions" section (B2B, not B2C) their is a small bit of method to their otherwise demonstrable madness.

The right half (at least) is supposed to be appealing to the medical world. Many vendors are trying to get the iPad integrated as the front end to their electronic medical record (EMR) system. So, if there are hundreds of doctors wandering around with expensive iPads the people that bought them may wish to purchase cases for them so they don't break as much when they get dropped. Griffin wants them to buy theirs.

Yes, this is an incredible stretch, but I think that is where they were going. In reality, this was probably designed by somebody's artsy girlfriend that he was desperatly trying to keep even though she was very interested in that pachouli smelling poet that lives downstairs. Of course, once the bosses saw the result they fired the guy, so now he is out of a job and the gf has already moved in with the poet.



Ah, OK, that does make a little sense. And maybe the left half - books, globes, desk, blocks - might be about protecting iPads in school settings.

Mystery solved! Who says Art Criticism is dead?

webslog


quality posts: 0 Private Messages webslog

Wow. This invests the window with an additional layer of narrative that the designers likely never intended.

griffintech


quality posts: 0 Private Messages griffintech

Thanks for the humorous post about our "Business Solutions" window at CES.

I chatted with one of the lead people who chose the design. She explained that the smorgasbord of objects is meant to represent a sampling of industries including medical and educational. Since the business world is made up of a little bit of everything, so was the window.

Did you see the other windows of our booth? I shared many photos here that you can check out.

You'll be relieved to know that no one was fired in the making of our booth.

Cheers!

Find me at Griffin Technology.