I'm sure it's already been said before but in case it hasn't... pets.woot
There are thousands of crazy pet lovers (me included) that would buy things for their furry (or feathery, or scaly no discrimination)friends before they would buy something for themselves.
P.S. If you ever decide to have an office, warehouse or even closet in New York, I would happily take a job. (resume, experiences and references available upon request) :D