The level of fail is spectacular, and yet today all the people who failed still have jobs. That is the problem with America. You get promoted to the job you can't do, and then no one can get fired anymore without lawyers.
I'm not upset the site has changed, you give yourself WAY too much credit. I'm just taking the time to tell you that you are s-t-u-p-i-d. Really. Myopic beyond all depths of that word's contemporary vernacular meaning. If your focal point was any closer to your face, you'd be looking inside your nose.
You have flushed YEARS of carefully crafted and nurtured brand cache, which anyone with any advertising or marketing experience knows is the single most important factor for any commerce of any kind, in a matter of minutes.
The m-o-r-o-noscity is so spectacular, so gargantuan, it makes me think the only way it could possibly happen in such epic proportion, is that a 4 year old child from a country without electricity won a "Be the CEO of Woot for a day" contest.
Apparently, you spend more time writing code to auto-redact the word "w-o-o tazon" than you do having the slightest idea what made your company successful in the first place.
And since I practically type for a living, and this only takes me seconds to spit out, I have worked in the advertising and branding field for 20 years as a copywriter and product/package designer. (Syracuse/S.I. Newhouse School of Communications class of 88). I am not some whining wootnerd saying change the colors back, I am an industry pro telling you that you have completely screwed the pooch.
I know I have said this in here before, and probably will again, but since no one seems to be listening and I type really fast...
When you hit bottom, and fire your entire staff to become just another outlet of the megazon warehouse, remember how much fun you had being the little company that could, before you flushed your baby down the toilet for a payolazon paycheck.
And say hello to hoopstick.com for us. Their monkey was cute.
I sent a similar, albeit much briefer, letter to the beta team last night. They won't do anything differently, I'm just saying on record they just started the countdown clock for this company as it stands today. The light at the end of their tunnel is an oncoming train.