Ok…let's try this again…I'm replying to a post that was posted almost 4 days ago. My last reply to this post was removed for some reason. Since the post I'm replying to wasn't removed, it most be on topic for this forum so as long as my reply is on topic with that post there's no legitimate reason it should be removed again.
rgmekanic wrote:Estimated percentage of global internet users who visit woot.com:
Reach % Change
Yesterday 0.134% -1.08% Change in Reach % over the trailing 1 day period
7 day 0.132% -10.80% Change in Reach % over the trailing 7 day period
1 month 0.1325% -10.77% Change in Reach % over the trailing 1 month period
3 month 0.1489% -16.13% Change in Reach % over the trailing 3 month period
Down 16% over the last 3 months.
Tell ya anything yet?
Yes, it tells me that fewer and fewer people are coming to this site. I don't remember where I learned of woot. I think it was word of mouth, I'm pretty sure a friend told me about it. As I've never seen any advertisements for woot, I have to wonder if word of mouth is their primary form of advertisement. If so, that would explain the decline in reach. Fewer wooters are coming to the site. And if they're dissatisfied with the site, they're probably not spreading the word about the site, resulting in a smaller reach.
And once again, I'm going to fix woot without removing any products and still addressing a lot of the users (and now former users) concerns.
Some people don't like the plus deals. I don't mind them. I'll check them once or twice a week. But it's a pain to go to each sub-site to see what they all are and when there are more than two for a category, the text description isn't always descriptive. But they're here to stay so Daddy can offload some of its inventory. Fine.
Somewhere in this 26 page discussion, a staff member described the main page as a portal, displaying the daily deal and the plus deals. Actually, with that rather poor description, there are 8 portals. The site does not have a true portal. It has 8 sub-sites linked together. That's part of the problem but it also lends itself to an easy fix.
Create a true portal at www.woot.com. Come up with a new name for the deal on woot, maybe call it daily.woot. There could be two columns on the portal. The left column links to the daily deals at daily.woot, tech.woot, home.woot, etc. If you follow the tech.woot link or if you type tech.woot.com, you are presented with the daily tech deal. You have the full writeup right there. It would be what you would see if you went to tech.woot.com/today.
That addresses one of the biggest user complaints. No more having to "continue reading" to see the writeup. No more woot writers, buyers, and sales setup people sobbing uncontrollably in the corner. On that page, woot could even display the tech related plus deals somewhere, possibly to the right of the features. The tabs would pretty much stay the same, with only one addition I'll mention in a bit. All of the categories would behave in a similar manner.
The right column would link to the plus deals. There could even be a plus category with all of the plus deals on their own page. There's the addition to the tabs, a plus tab that would either bring you to the plus page or allow you to go the specific plus sub-category. Having all of the plus deals in one place would increase the visibility of the deals. If someone does't go to home.woot.com, he won't ever see the home plus deals. And by clicking on the picture in the tabs, a user can navigate through all of the daily deals without ever seeing a plus deal. But I'm sure I'm not alone in saying I'd be more inclined to check out the plus deals more often if they were centrally located. Not only that but a customer looking at the plus page for the tech plus deals might also happen to see something in the sport plus deals that catches his eye, something that cannot happen with the current site's horrible layout.
There you go. I've fixed your site for you. And for free. No need to thank me.