It feels weird to me. The one-day one-deal thing seems to be gone, and that is basically what woot is about, what it was founded on.
The funny thing is, while woot was down, I went and found this article from 2008 about how woot came to be, directly from Matt Rutledge himself.
Matt Rutledge launched Woot.com based on a simple concept: The site would sell only one product a day until the inventory ran out or the clock struck midnight, whichever came first.
And woot!plus feels like it totally negates that. Why not a separate site, kinda like deals.woot, maybe plus.woot, with all those deals?
When I started Woot, I wanted it to be a blog and a store at the same time.
A very big part of our growth is that you can come to Woot.com and not buy anything, but have a good time reading the story of the day's item or listening to a podcast. Our writers have taken product descriptions to new levels.
Hiding most of the description behind a read more link and links to all the latest blog posts at the very bottom totally defeats those ideas.
We aren't trying to be hucksters. We never try to sell to the dumb consumer. We always try to sell to the smart consumer.
It just feels like now they're trying to pack as many deals as they can into a page, and hope the dumb customers go for them.
Now there are some great things about the new site, and you can nitpick about the design (OH GOD MY EYES ARE BLEEDING FROM ALL THE WHITE), but it doesn't just feel like a new design, it feels like it's not woot.