I really tried to give it some time to see if how much of my reaction was an "I hate change" reaction and how much was things I really dislike about the change. SO this isn't exactly my first impression, but my first week or so's impression.
It makes me sad and unhappy.
I find it cluttered and visually distracting/unappealing. The dimensions also seem off - my left text is literally butting up against the browser, which gives it a very cramped feeling. And it's so wide that I have to scroll to see the very end on the other side.
All of the charm of the fun descriptions is lost, both through the truncation AND through the placement - there's no real connection visually between the product image and the describing text. With everything else on the screen, they don't look related, it's a very clunky/modular feel. And it doesn't encourage me to read on (and thus, to potentially buy.)
I've noticed this even more on the wine.woot page - with woot proper, it was always a bit easier to know fast if something was of interest to me or not. With wine.woot, I really want to read information on the wine - I depend on it to make my purchase. I have no desire to even READ that information on the new site, nothing encourages me. Not only have I not bought anything since the change ... I haven't even been TEMPTED to buy something. I can see myself still checking for woot cellars, but that may be about it. Even Wellington (which I love and buy a ton of ... when they were the featured plus the first week, I was turned off by the number of choices and didn't buy.)
The images on the plus products are just ridiculously large and dominating on the primary pages. They also overwhelm their own supporting text. Everything looks chaotic and jumbled and all it makes me want to do is go away.
The third party ads at the bottom are just - an embarassment.
Now, on the few good things:
I DO love the fact that there's a consolidated list of all purchases, rather than per section. And I like the bar at the top of the screen that leads to the other sites.