Slight disclaimer: When I want stuff from McPhee, I go to their website and buy it, rather than spending hours trying to win it. So I admit that I'm not the target audience for the promotion.
However, I'm not sure, but I think the message of these promotions is starting to sink in: Woot is the place to not be.
I don't mean that in a "something happened to change Woot and now I can't deal with change" way. I mean that in the sense of Woot's community obviously not being worth Woot's time and therefore wondering why it's worth any participant's time.
I'm also left wondering if the meetings where this Facebook stuff comes from runs something like, "our message is too focused. We need to dilute it among a panel of advertising nobody reads and a million posts about what people you don't really remember meeting are eating, where they're on vacation, whether they remembered to lock their doors, and how drunk they got last night. Keep the customers away from the website we spend money maintaining, before they buy something!"
If I were running a retail website, I'd probably consider how often five-star restaurants announce their deals and give away free samples at Walmart, or how often Bloomingdales gives stuff away in Happy Meals. There might be a reason behind the answer.
But hey, I'm sure the answer to the title's question is "treat," at least for Zuckerberg.
(Yes, yes, the problem is that I'm resistant to change. Every complaint always spawns from jealousy, never from a reasoned position. Also, bullies are always wrong and you're perfect just the way you are except you're too modest.)