WootBot


quality posts: 14 Private Messages WootBot

Staff

There are people whose livelihoods depend on crafting advertising that speaks to you, the average college-educated white male aged 18-35. So when it goes awry we like to present it here, in a little column called Badvertising, so we can all laugh and say, "No seriously. WTF?"


The ad:
A yuppie-ish bearded dad says goodbye to his family before heading off on a business trip. His adorable daughters joyfully exclaim that they made him a video, which they transfer to his phone via the "amazing" sync technology. As he hops in his cab, his loving wife leans in to mention that she made a video of her own for him to enjoy. Then, because Samsung isn't sure you got that reference as they beat you over the head with it, she adds, "Probably shouldn't watch it on the plane."

This ad is shot in that generic Instagram-looking fuzzy filter that all tech commercials use nowadays, and it's generic enough that I think most people glaze over it and don't hear that part at the end where the ad suggests how great this would be for sharing pornographic videos with loved ones. I first saw it over the weekend and three people I asked had to watch it again to pay enough attention to hear the wife's dialogue. Then all three responded with the exact same phrase:

"What. The. F---?"

Setting aside the dubious usefulness of "sharing playlists" or whatever (I can already see that's a feature you'll use maybe once, after you finally track down someone with the same phone, just to see it work and say you've done it before forgetting all about it), is this really what advertising has come to? I realize I might sound sort of like the elderly grandfather complaining about Elvis's gyrating hips, but come on. I get it: sexting is ubiquitous; do we really need to revel in it? And I say this as someone who fully supports your right to ruin your aspirations for political office and gainful employment via sending pictures of your naked body via SMS. As long as everyone's of age and consenting, I say go for it. Although given all the attention given to cell phone companies storing your data secretly and people being located and harassed by internet vigilantes thanks to the EXIF data in their phone pictures, I can't say I'd take the chance.

But as far as advertising a phone, stick to the cute photos of families and frolicking children. Everyone already knows whether or not they're going to use the 800MegaPixel camera for something filthy and indecent; we don't need advice from a gigantic Korean corporation about it. Who does this ad speak to? Sexually repressed young parents on business trips? That's a pretty niche market. I wouldn't be surprised if a lot of hormonal teenagers are asking for Samsung Galaxy phones this Christmas, but I guess that's kind of the point.

tomprodehl


quality posts: 0 Private Messages tomprodehl

Is it bad to get your name spread around and more views of your ad from those who disapprove? I thought it was funny and it made the ad memorable. Without the suggestiveness, the ad would be completely contentless.

lukesaysmoo


quality posts: 0 Private Messages lukesaysmoo

My biggest complaint: that people write stories making it sound like a bad thing to have & share nude photos of oneself. Why exactly do you get to judge that sharing nude photos of myself makes me filthy and indecent?
How is it filthy or indecent? There's nothing inherently wrong in the practice & to suggest that it is both "filthy & indecent" is reprehensible degradation of another person.

krusch


quality posts: 1 Private Messages krusch

Oh, I think you're taking this a bit too seriously. The point is, "cute scene brought to you by Samsung!".

all smartphones have 1000 features that are mostly useless, and 5 or 10 that you really care about. For a long time, that meant iPhone. But Samsung is coming up with creative ways to point out that Apple hasn't cornered the market on clever ideas on a phone. (Plus those "next big thing" ads are the most clever way of mocking the lemmings that I've ever seen, while still pointing out that Samsung has a bigger feature set.)

It's a clever ad; the sex tape itself isn't the point. It's that you can have a Galaxy S3 *and* still marry {Donna Moss & Maria Bello's love child}.

kevin rusch

tedzilla99


quality posts: 31 Private Messages tedzilla99

I suppose you can disagree with the premise, and I agree that the technology definitely has limited appeal, but to say that is a bad ad is silly. It presents the tech and is suggestive and funny without being crass.

llandar


quality posts: 32 Private Messages llandar
lukesaysmoo wrote:My biggest complaint: that people write stories making it sound like a bad thing to have & share nude photos of oneself. Why exactly do you get to judge that sharing nude photos of myself makes me filthy and indecent?
How is it filthy or indecent? There's nothing inherently wrong in the practice & to suggest that it is both "filthy & indecent" is reprehensible degradation of another person.



You must have missed the part where I said I was all for it, so long as everyone's of age and consenting.

claren44


quality posts: 0 Private Messages claren44

When I saw this ad yesterday, I had the same reaction:
"Where's the Horror??!?"
Bizzaro ad.

rmarquet


quality posts: 1 Private Messages rmarquet

As an S3 owner, I'm with you on the playlist sharing thing - it's either (a) "Here are the songs you have in a COMPLETELY DIFFERENT MIND-BLOWING ORDER," or (b) "Here are a bunch of songs you don't own...go buy them." Either way, I can't see the value.

It's a funny commercial - I missed it last night. I also like the one that ends with, "This is the line for apps, right?"

dsmmrm


quality posts: 7 Private Messages dsmmrm
llandar wrote:You must have missed the part where I said I was all for it, so long as everyone's of age and consenting.



Yup, you certainly said it. It was in the paragraph right before you called it something filthy and indecent.

I know it's an election year and all but blatantly contradicting one's self is still unacceptable to those of us with brains.

You can't have it both ways.

llandar


quality posts: 32 Private Messages llandar
dsmmrm wrote:Yup, you certainly said it. It was in the paragraph right before you called it something filthy and indecent.

I know it's an election year and all but blatantly contradicting one's self is still unacceptable to those of us with brains.

You can't have it both ways.



Hi there. Sometimes I use words in a humorous or comical manner. Please go forth safe in the knowledge that I'm not actually judging you or your sexual activities.

HomerTime


quality posts: 1 Private Messages HomerTime

Count me among those that like the ad.

Saying that the ad is "niche marketing" to "Sexually repressed young parents on business trips" is like saying Frosted Flakes is "niche marketing to anthropomorphic tigers" or suggesting that eTrade's prime target demographic is talking babies.

ajohnson1


quality posts: 1 Private Messages ajohnson1

Although I absolutely LOATHE Samsung's other series of Apple-bashing commercials, this one is actually not bad. You're over-thinking it.

dukeofwulf


quality posts: 7 Private Messages dukeofwulf
tomprodehl wrote:Is it bad to get your name spread around and more views of your ad from those who disapprove? I thought it was funny and it made the ad memorable. Without the suggestiveness, the ad would be completely contentless.



Agreed. This column should be titled "Column-demnation: Making Mountains Out of Molehills."

Jason Toon


quality posts: 19 Private Messages Jason Toon

Personally, I just like to get through an evening of TV without imagining that any of the actors in the commercials have sex. On that count, this commercial failed me.

jhauck91


quality posts: 0 Private Messages jhauck91

Woooow woot, when did you let Akin write blog posts? What people use their own personal belongings is their own personal business. This commercial was witty and very clever in the way it used a sex joke that the whole family can watch but the parents will be laughing their butts off. +10 points to Samsung, -5 points from Woot

Gatzby


quality posts: 43 Private Messages Gatzby

I BET THAT RANDALL GUY IS JUST A SAMSUNG SHILL!

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RWoodward


quality posts: 58 Private Messages RWoodward

There was some market research done decades ago that showed an alarmingly large number (well over half) of the people buying their first camcorder listed the desire to make "adult movies" at home as a primary influence on their purchase. Earlier research indicated a similar interest in viewing adult films at home as the number one reason people purchased VCRs. I'll leave it to you to research how much the availability of adult content has influenced the popularity of high-speed Internet access. The entertainment electronics industry has know this for longer than many Wooters have been alive. The only surprise is that it has taken them this long address it in their ads.

Vaelin


quality posts: 0 Private Messages Vaelin

Yeah... "working professional(s) with kids who enjoy sex with their spouse but may not have much opportunity for intimate moments due to busy schedules" is not exactly a 'niche' market...

It's very nearly the definition of people with the amount of disposable income and tech savvy to make use of the latest smartphones. Sure, there are plenty if 'dinks' out there with lots of money and no kids, so they care much more about the last part of this ad. I think this very smartly catches a good part of the market's attention.

stevenhb


quality posts: 1 Private Messages stevenhb

Count me among those who found the ad amusing. It was cute and suggestive, but in a way that was, essentially, clean. Advertising is intended to catch your attention. This ad succeeded: you and I noticed and commented.

How does that manage to get people to buy more Samsung phones? I have no idea. The tapping of devices to transfer information seems as pointless to me as it does to you. I have a GSIII and can't be bothered to do it even once.

matthew


quality posts: 20 Private Messages matthew
HomerTime wrote:like saying Frosted Flakes is "niche marketing to anthropomorphic tigers"



They're not looking for customers who are their mascot; they're looking for customers who are into their mascot.

So, furries.

cappo


quality posts: 33 Private Messages cappo
matthew wrote:They're not looking for customers who are their mascot; they're looking for customers who are into their mascot.

So, furries.



The shocking secret behind the Frosted Flakes Empire has been revealed!!


ROGETRAY


quality posts: 157 Private Messages ROGETRAY

Staff

cappo wrote:The shocking secret behind the Frosted Flakes Empire has been revealed!!



amamoto


quality posts: 0 Private Messages amamoto

you've remembered the product, and you are talking about it.

the ad guys say "win, win".

Spiky


quality posts: 16 Private Messages Spiky

I think it's just fine. I only had 2 thoughts when I saw this ad:

1) Nice to see portrayal of a wife that doesn't hate or condescend to her husband.

2) How the hell can a "video" (regardless of content) be transferred via wireless in 1 second? I assume the commercial is not displaying the true functionality of the phone.

bsmith1


quality posts: 103 Private Messages bsmith1
Jason Toon wrote:Personally, I just like to get through an evening of TV without imagining that any of the actors in the commercials have sex. On that count, this commercial failed me.



You and me both, broseph! Temptation at every turn! Dang commercials, getting viewers all hot and bothered...

mossygreen


quality posts: 71 Private Messages mossygreen

I remain fascinated by the drain-clearing product commercial that clearly speaks to the American housewife's desire for an MMF threesome. It has double action, friends. We live in strange times.

imr90


quality posts: 0 Private Messages imr90

I hate to pile on, but I also thought the ad was cute and not offensive. What I find offensive is the Samsung "next big thing" ad where the guy is saving a place on the apple line for his parents. I guess the most deal-killing uncool product you could ever buy is one that your parents also want. As a middle-aged parent I find THAT offensive.

schni


quality posts: 4 Private Messages schni

I would comment on whatever this is supposed to be, but then I'd just help you sell your crap, so I won't.

ThunderThighs


quality posts: 564 Private Messages ThunderThighs

Staff

amamoto wrote:you've remembered the product, and you are talking about it.

the ad guys say "win, win".



That is a good point. Shock value for some. Marketing win for others.



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colemanrasof


quality posts: 0 Private Messages colemanrasof

It was funny. OP relax.

wernm


quality posts: 0 Private Messages wernm

What happens when you lose your phone?

sideshowmike


quality posts: 0 Private Messages sideshowmike

did anyone else see the Santa version of this commercial?

funnier? weirder?

Mitamasan


quality posts: 1 Private Messages Mitamasan
sideshowmike wrote:did anyone else see the Santa version of this commercial?

funnier? weirder?



Yes! It was only funny because it was a parody of this one, but it still felt wrong/weird.