I've had these in red for years now. They aren't bad, but they're NOT "premium cookware." LOL. They're not premium anything. KitcheinAid is your standard middle of the road cookware line. You'll find this stuff in the kitchens of homes across the world. It's everyday pots and pans.
I'm actually looking to replace mine now because after 5 or 6 years, the pans have all warped and the pots have scorched off their coatings long ago. It worked great for a few years, then started going downhill, and by now they really need replacing. No starter set this time. I'm getting myself two or three really nice pieces for the holidays this year, hoping Santa will bring a couple more, and I'll save my pennies to replace what else I need as I can afford it.
My old KitchenAid set is sadly probably going into the trash, as it isn't in good enough shape to bother storing away for when my sister moves out. It performed well considering the cost, but my inner kitchen snob wants Calphalon.
If you're looking for a standard set of cookware for someone who doesn't care much about what they use so long as it works as designed and produces good food, this is a great deal. It won't last the rest of your life, but you'll get your money's worth.
If you're an aspiring Keller with a kitchen ful of Wusthof knives, have a good laugh at this "premium" brand and then go shopping for something that actually is premium, which you won't be buying in a set because sets are a way to sell pieces nobody would buy otherwise. Your food won't come out any differently than the neighbor with this KitchenAid set, but you'll impress the guests... and you won't have to replace it after 5 years.
If you're buying these for someone else, consider what I said above. Who is it for? If it's a young person moving out who has no cookware at all, go for it. This is a great starter set. If, on the other hand, you're thinking of getting this for that person in your life who loves to cook and watches the Food Network 24 hours a day, stop thinking about it. STOP. That person already has a full set of cookware that is ten times better than this starter stuff, trust me. Save your money and get him or her a small copper omelet pan or something, for which you'll pay more than you'd pay for this entire set, which should tell you something about the relative quality.