WootBot


quality posts: 15 Private Messages WootBot

Staff

Particle board is the new white

Mystery can be an effective tactic in piquing the public's interest. The makers of Lapka prove that "excessive minimalism" is not a contradiction in terms. Their inscrutable booth consists of an arty video loop set to Erik Satie, some text-free postcards showing Lapka, and a few examples of the enigmatic product itself. Of course, people were lined up three deep at the counter. For every baffled showgoer who shrugged and walked away, two more elbowed forward to take his place.

So, OK, what IS Lapka?

Hmmm....

Eventually, we were able to tease out that it's a set of devices that monitor the ambient humidity, radiation, and electromagnetic waves around you and show the results on your smartphone with a wistfully twee animated infographic. You can also jab a piece of fruit with a spike on one of the little pieces, and Lapka will tell you whether that apple is really organic.

Pretty cool, I guess. But is there a market for a $220 mini-geiger counter, even one this cute? Is the geek-hip overlap big enough to sustain a "luxury tools" category? The Lapka people are betting on it. On the one hand, I think they could stand to be a little more articulate about what Lapka does. But then, if they had a regular booth cluttered with signs and banners and brochures, would I even have stopped to look at it?

Further mystery awaits in our CES 2013 coverage.

RobinBobcat


quality posts: 44 Private Messages RobinBobcat

So... it's a hipster tricorder?

And how in the name of toast-flavored toast is a sensor probe supposed to tell if an apple is REALLY organic?? I suppose there may be some pesticides and fertilizers that might lead to a change in conductivity or something, but... yeah, I think I smell organic fertilizer, if you catch my drift...

Meow

Go Squarryls!

Moueska


quality posts: 54 Private Messages Moueska

MORE GADGETS!!!

DrTorch


quality posts: 1 Private Messages DrTorch

" But is there a market for a $220 mini-geiger counter, even one this cute?"

I guess we'll know when you guys have 30,000 of these for sale at $149. (+$5 s/h)

jcolag


quality posts: 8 Private Messages jcolag

Please tell me that it's just a wooden cage for a canary.

subtraho


quality posts: 1 Private Messages subtraho

With a name like that, I'd have said it was from IKEA. At second glance, however, it doesn't appear to have any ümläüts in its name or to require an allen wrench for assembly - two obviously disqualifying factors.

caffeine_dude


quality posts: 13 Private Messages caffeine_dude

+1 DrTorch

DrTorch wrote:" But is there a market for a $220 mini-geiger counter, even one this cute?"

I guess we'll know when you guys have 30,000 of these for sale at $149. (+$5 s/h)


Please don't delete this post, I am trying, honest!

doctorclark


quality posts: 9 Private Messages doctorclark

The video ad on their site is perhaps the most pretentious thing I have ever seen. And I've seen a lot of iOS ads.

http://www.youtube.com/embed/UC2U2WsnXEI?autoplay=1&autohide=1&vq=hd1080&wmode=transparent&hd=1&rel=0&showinfo=0

The product idea is cool (sensor peripherals for a smartphone), but I don't think there is much of a market for a hipster Arduino.

What's it going to be then, eh?