I have what looks to be the exact same player, which I bought about 4 years ago for $50. Made by Visual-Land. Worked fairly well and still works OK today, although the home screen is all frazzled so have to go by memory to switch between radio, mp3s, video etc. Video was passable (I converted to avi format and didn't have many problems), mp3s sounded fine, radio was OK, camera and video were best suited for kids. Touch sensitivity was, ahem, lacking. Like the physical buttons though, which could be used to move around the home page. Not the worst thing for little kids, esp at this price point.