I own one of these watches. Paid about twice as much for one about 18 months ago.
First, for people thinking this isn't Swiss because of the look of the movement, you are wrong. The idea of a Swiss watch is mostly where the watch and its key components are assembled. Quartz movements have the usual one second click motion that is ver distinctive. There is no "sweep" to a quartz movement, and that doesn't matter if it is made in Switzerland, Japan, or China.
So, if the front says "Swiss made" it means it was assembled in Switzerland. The movement itself could have come to Switzerland in a box from Japan, there is just no way of knowing, the fact is, an expensive watch will also tell you that it has a Swiss movement. This one doesn't.
Don't let that get you all hung up. You are paying 50 dollars for a very good (but very big) watch. The drawbacks are as follows:
1) the watch is VERY BIG AND HEAVY. If you don't like your watch to make a statement, this isn't the watch for you. On the other hand, the fit is very good, as the back is curved. So it fits nicely on the wrist. I have no problem with the watch on my wrist, as it wraps nicely around the wrist with the curved watch case. The heft, on the other hand, will take some getting used to.
2) second drawback from my POV Is it is not an automatic, but a quartz, meaning it is powered by a battery. Just one more thing you will eventually have to buy a battery for.
For the price, you are getting IMO a pretty good deal. I paid $88 for mine, and I'm still happy with it. It keeps great time, and I've never had a problem with it. I am almost tempted to pick up another one here, and just might. I just don't want to buy another watch with a battery.
Hope this helps.