C'mon... where are the Movado watches for MEN!? Once again, the ladies have all the luck...
For those curious about the Movado brand: I collect watches in the under-$2,000 price range. My collection includes a couple of Movados. They are attractive watches made of superior materials and the mechanisms run very well. It's basically a well-crafted designer watch for people who can't afford (or simply don't want to spend money on) Rolex, TAG, OMEGA, etc.
The ESQ line is fine. Obviously, it's Movado's less expensive line, which allows them to use their trademark to market to consumers who want the trademark name but can't afford (or don't want to pay) the price of the primary line. The hope is by adding the additional trademark (ESQ), the company can appeal to this market segment without devaluing the primary trademark (because people who know enough about watches understand the price and quality difference between the "Movado" and "Movodo ESQ" trademarks). This marketing strategy is not uncommon in the fashion industry as a whole (seems every company has a "factory" line now), or among watchmakers (e.g., Pulsar by Seiko).
ESQ is probably not any better than or significantly different from comparable Seiko or Citizen watches, which are on average a lot cheaper, in terms of materials, reliability, or overall quality. BUT, at Woot's prices, these ESQ watches are comparable in price to Seiko or Citizen. So, if you like the look enough to part with the cash, go for it!
One final note: Other online retailers frequently discount the ESQ line as steeply (or a little more so) than this deal, so if Woot sells out or you don't love the style, shop around. But, be aware that if you buy from a grey market retailer, the manufacturer probably won't honor the warranty, and there's a small chance you might get a counterfeit.... [Woot is obviously legit, and these watches come with a 1-year manufacturer's warranty.]