davidbowser wrote:As much as I love this song, the video has to be a goof, kinda like the scene in Risky Business where Tom Cruise dances around the house in his underwear.
Assuming it is a goof, it is funny and appreciated. The whole routine would be totally normal if done on stage in front of thousands with a band behind him, but alone in his apartment just makes it funny.
There is a whole chapter in Marks, Craig (2011) I Want My MTV - The Uncensored Story of the Music Video Revolution that discusses this video. The Chapter is entitled "A Whopping, Steaming Turd - The Worst Video Ever Made". According to the various interviews Squire wanted to do a kind of rock star wakes up, gets ready for a concert, and then goes on stage. But they had a hard time finding a director who agreed with this vision.
Finally, with time running out, since MTV had already announced the world premiere of the new Squire video, they got Kenny Ortega, a choreographer, to direct, and well... They did discuss Risky Business, and American Gigolo... Squire is quoted in the book, "The video had a deleterious effect on my career. The tour before, I was selling out arenas faster than Sinatra, and as soon as that video came out I was playing to half houses. I went from 15,000 and 20,000 people a night to 10,000 people. Everything I’d worked for my whole life was crumbling, and I couldn’t stop it. How can a four-minute video do that? Okay, it sucked. So?"
To make matters worse, the budget for the video was supposedly the most money Capitol had ever spent on a video.