FWIW, Seiko may not be Swiss, but they do work every bit as good as the great Swiss houses, if not better. Sure, they make some cheap watches (and some of them are even excellent, especially considering the price-point [eg the 'Monsters/]), but their upper-end lines -not sold officially in the States-, Grand Seiko et al, puts all the commoditized brands to shame (Tag, Omega et al) and, at the very last, stand toe-to-toe with Rolex and many others, at a much better price to boot. And forget about fashion/department store watches - they're not even in the same league.Seiko uses only in-house movements, which can't be said for too many of the "great" Swiss manufactures. They're also pushing technology, through quartz/mechanical hybrids (Spring Drive, etc), producing some lines with accuracy measured to the YEAR, not the month. There're videos around of the Grand Seiko factory that should give you an idea of the meticulous work they do.
FWIW, I only a Seiko "Black Monster" - a dive watch that you can buy new for $200'ish, and beats almost any other sport-watch retailing <$1000. I'm also on my second Rolex, a 14060M Submariner. Now, do I like the Sub more? Yeah, I do, but not by a I like turtles!-ton...and I paid >10x as much for my (used) Sub than I did for my brand new Seiko.
So yeah, Seiko don't play.