bluemaple wrote:@hdtvcamera, I didn't claim the "Nova" name impacted sales as your post implies. Only that it illustrated a lack of cross cultural awareness, which it did.
Creds: I worked for an automotive company in the product area. I assure you this example was regularly brought up when evaluating product names. Snopes is not perfect - don't believe everything they say.
That may be true, but it doesn't mean that the story is true. A fictional tale used to teach some sort of lesson has value to both sides. While it may be a fabricated story, but the fact that it has been repeated so many times to teach a valuable lesson gives it some worthiness to be kept around regardless. For example, why do we keep the story of Santa Clause alive when we know it's absolutely false? Well, it gives small children an incentive to be good and is a bribing tool for parents. That's the simple answer, but it also boosts sales revenue, it's a marketing tool, and it's a symbol of the holidays.
So we can acknowledge the Nova story as being false, but we can also acknowledge that it is a good tool to teach aspiring marketing & business professionals that cultural awareness is important.