Pretty Much an MP3 Player
Question: What's in a name? Answer: Money.
Sir, I've got good news! I've spoken to the development team, and I think we're ready to launch GPX's new Mp3 player!
"Wait, hold on... what'd you call it, Don?"
MP3 player.
"Ahh, but that's what they'll be expecting us to call it! Don't you see? We've gotta trick these people!"
Sir?
"That's how you get the upper hand! You don't just lay all your cards on the table and use some title that everyone will recognize! You come up with something a little bit more honest, a little bit more vague, a little bit more confusing, so that people start thinking, 'wait? Is this a thing that plays music? Or is does it serve a slightly different function?' That's why we're going to call ours a GPX 2GB Digital Audio Player!That should be enough to throw people off our scent! And also, doesn't this thing play WMA files or something?"
Yeah, but nobody really...
"Don't argue with me, Don! I've made my decision! Now, do you have any sales projections?"
I did... but I might have to redo them after this conversation.
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