Wednesday, February 07

The Debunker: Should You Freeze Your Jeans?

by Kathleen Richards

February means Fashion Week in New York, where style trends are born and the newest looks are big business. But what about the rest of us? What about you, a randomly chosen non-supermodel reading a short trivia piece on the Internet? What do you know about fashion? Don't get me wrong, you look great today, but there are a lot of sartorial misconceptions that make the rounds in our culture. We've asked Ken Jennings, who is well-dressed at least by the low standards of Jeopardy! contestants, to go through our closets and throw out all the wrong stuff we thought we knew about our clothes.

The Debunker: Should You Freeze Your Jeans?

In 2014, speaking at a business summit on sustainability, Chip Bergh told the crowd that he was wearing a pair of jeans that hadn't been laundered in over a year. That might sound like an odd way to begin a corporate speech, but Bergh had a little credibility: he's the president and CEO of Levi Strauss.

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