It's All in the Marketing
Everyone always talks about "cold" steel. It seems so impersonal!
The guys making this Cold Steel Folding Knife really missed an opportunity, if you ask me. No one wants Cold Steel! Cold steel sounds so, well, cold. What about warm steel? Warm, inviting, friendly. It's like a knife you can hug!
Well, I mean, not too closely or anything. It's still a knife after all. But it sounds much more appealing to me than just some old cold steel!