You're not just imagining it: the 1980s are back! It's not just Netflix drowning us in nostalgia with Stranger Things and Fuller House. Women are wearing scrunchies, Ghostbusters and Blade Runner are returning to the multiplex, Hulk Hogan is back showing off his moves on videotape, and Teddy Ruxpin is returning to toy stores. Just for fun, we even elected a 1980s curio as President of the United States! But is everything we remember about the eighties the totally tubular truth? "Just say no," says Jeopardy!'s Ken Jennings, so we've asked him to take us on a DeLorean ride back in time, separating the "Straight Up" facts from the "sweet little lies" of our foggily remembered Bartles & Jaymes youth. As they say, knowing is half the battle.
The Debunker: Did America Hate "New Coke"?
It's the go-to marketing textbook test case for "how to @#$% everything up at once." In April 1985, the Coca-Cola Company tweaked the flavor of its flagship soda for the first time since it got rid of cocaine in the 1920s. Everyone remembers this as a disastrously tone-deaf misstep by executives who apparently knew nothing about their own product or customers. By summer, Coke announced that its original formula would be coming back as "Classic Coke," and the much-touted "New Coke" was consigned to the dustbin of history. But maybe you can imagine a parallel universe where almost everyone preferred the taste of New Coke and sales actually rose in 1985? Well, my friends, that universe…is ours.