Monday, October 29


Tuesday, August 21

The Debunker: Which Is "Better", Bottled Water or Tap Water?

by Ken Jennings

If you’re in the Northern Hemisphere, August is, just like the human body, at least 60 percent made of water: vacations to the beach, weekend trips to the lake or pool, big pitchers full of refreshing ice water. August is also National Water Quality Month, as you probably know, and it’s when we all have our big get-togethers to celebrate World Water Week (August 26-31!) and Sea Serpent Day (August 7). It may be hot and dry where you are right now, but at least Ken Jennings can make it rain knowledge with his August Debunker column, deflating everything you think you know about H2O.

Water Myth #3: Bottled Water Is Healthier and Tastier Than Tap Water.

With all the knocks bottled water takes, you’d think it must somehow be superior to tap water. Because of packing and transportation costs, it’s much worse for the environment, and it costs literally thousands of times more than tap water per gallon. Surely it’s better for you, or tastes better, or something. Otherwise, why the hell are people still drinking it?

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Wednesday, July 25

Free Marketing Advice: Chick-Fil-A, Just Stop

by Randall Cleveland

You've probably heard of the ruckus by now, but in case you haven't: fast food chain Chick-Fil-A has been in the news recently because their owner came out as pro- "traditional marriage" or, as the media have spun it, anti-gay rights. Stop. Stop right there. I see you mousing over the comment button, ready to take me to task for daring to tackle such a hot button issue on a commerce site. Well, I'm not. I'm not going to discuss the arguments on either side of the issue. I'm only here to offer some unsolicited advice to Chick-Fil-A on their recent series of PR blunders.

Ready? Here it is:

Shut. The hell. Up.

Halloweekend 2009
The debate in a nutshell.

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Lock Up Your Dachshunds: Bret Michaels Is Coming After Your Pets

by Jason Toon

You gotta hand it to Bret Michaels. He's turned his few years in front of a dopey pop-metal drag show into a multimedia career that just won't go away. While his fellow AquaNet casualties are reduced to courting publicity with pathetic tales of "almost" getting blown up, Bret continues to ooze his way into all kinds of cultural crannies. His latest unwelcome encore: the Bret Michaels Pets Rock Collection.

Every bone has its lawn… Just like every chew toy will get gnawed…
Just like every puppy needs newspapers to pee on…

Yes, it's a line of dog gear soaked in the timeless(ly cheesy) Bret Michaels aesthetic, the same way his ilk used to soak the bathroom floor at the Cathouse. If you thought the whole corset/bandanna/leather look was embarrassing on humans, check out how it looks on poor, unsuspecting dogs. I'm having trouble imagining the consumer who is swayed by this marketing campaign, but that might be my subconscious trying to protect me from that horrifying vision.

But it does raise the question: what other hair-metal endorsements could win over this demographic? Night Ranger infrared security cameras? Kip Winger fruit pies? Vince Neil breathalyzers? And where was Faster Pussycat on this whole Petsmart deal, anyway? Post your ideas in the discussion thread…

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