This is a moderately sized Invicta, with a decent looking leather strap, good numeral size, date (and interesting date location), and, if the website is accurate, it actually DOES have a Swiss Made movement inside (ISA 2331/103). Now, picture doesn't show "Swiss Made" or "Swiss Mvmt" on the dial, which either means that the website is wrong, or that this watch is too new, and Invicta hasn't gone through the approval process to get it marked as such.
HOWEVER! According to ISA (the movement manufacturer), the date location for that movement is at the 3 o'clock location, which is NOT what we are seeing.
HOWEVER! After looking at the ISA schematics, it appears that the 2331/103 movement can be made with either the 3 o'clock or 6 o'clock date position, and with either small or big date numbers, so that's kosher. It also states that the movement is Swiss Made, but Far East constructed. That means the parts are made under contract with an approved Swiss manufacturer, then bundled off to China or Taiwan to be put together cheaply.
I believe that if this watch actually has an ISA 2331/103 movement, then it CAN have either "Swiss Mvmt" or "Swiss Made" on the dial if Invicta so chooses.