I have had turkey BAKED, SMOKED, AND DEEP FRIED. All three are good, but when you get a perfectly baked Turkey, it hands down beats any method. The problem, it that most people don't know how to bake a perfect turkey. It is an art. As with anything, you must use proper seasoning and it does vary. When you get the a perfectly baked turkey, it is like heaven. Deep fried is good, but it isn't nearly as good as baked. The key to bake a turkey, is a good brine, seasoning (varies, but I go crazy with garlic, rosemary, EVO, thyme, salt pepper, safron), and LOVE. It is work to make a perfect turkey, but if done right, it is the BEST. Deep fried is good and easy. That is why it is gaining popularity. It is the lazy man way to cook, but is consistent.