Watch This First: Styled in California, 1961

by Jason Toon

In a time when it can seem that everything used to look better, it's a relief to watch this vintage Montgomery Ward promo film and realize that even the early '60s had its own flavor of tackiness. For every sharp summertime ensemble in this clip, there are two more that would get you laughed out of the tiki bar. Take the kids at 4:55: the little girl looks great, but whoever made that poor boy wear those pants should have to register their address with local law-enforcement.


Watch Watch This First first, every weekday morning. Because the best way to start the day is to start it a few minutes later.