Wednesday, July 25

Free Marketing Advice: Chick-Fil-A, Just Stop

by Randall Cleveland

You've probably heard of the ruckus by now, but in case you haven't: fast food chain Chick-Fil-A has been in the news recently because their owner came out as pro- "traditional marriage" or, as the media have spun it, anti-gay rights. Stop. Stop right there. I see you mousing over the comment button, ready to take me to task for daring to tackle such a hot button issue on a commerce site. Well, I'm not. I'm not going to discuss the arguments on either side of the issue. I'm only here to offer some unsolicited advice to Chick-Fil-A on their recent series of PR blunders.

Ready? Here it is:

Shut. The hell. Up.

Halloweekend 2009
The debate in a nutshell.

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Wednesday, June 20

Free Marketing Advice: Microsoft, I Want to Help You

by Randall Cleveland

If you missed the news, Microsoft recently unveiled their new "iPad killer" (I don't know if they're actually billing it as such or if that's just what tech news junkies decided to call it; it's tough to pinpoint from where the term originated): Surface. It's a tablet PC, an idea so completely revolutionary you'd forget they already did this back in 2002. They spent a lot of time, money, and marketing on getting people excited about it.

Then it froze during the presentation.

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