Wednesday, August 15

Badvertising: WTF, Ruffles?

by Randall Cleveland

I'm no stranger to critiquing advertising and its pathetic attempts to twist and contort you, the average consumer, into a tiny box to be ticked on a spreadsheet when someone asks if the correct demographic is sufficiently appealed to. But with so much time and money going into even run-of-the-mill, everyday commercials, it's bizarre that some can miss the mark so widely. But that's what Badvertising is for. This week, we try to figure out what the f*&% Ruffles is trying to tell us with this ad: