When someone calls you "soft" it's usually an insult. But not when you're talking about Nerf stuff. For Nerf, soft is a compliment. For Nerf, when you say something's soft, that means it's tough! So soften up, everyone!
Nerf official site

Ends on July 1 at 9AM CT

About Nerf

They say John Nerf, founder of the Nerf company, could catch Nerf darts in his mouth with his eyes closed.
Nerf official site