Be it a squirming toad or a lizard king, Nature will blow your mind. But before you go out into it, gear up! Otherwise, you might not break through, and it'll be… the end.
You know how it goes. You take a fly-fishing trip to the Big Salmon River in the Yukon. You leave your raincoat at the airport. You pay too much for a crappy raincoat at the hunt camp. You get soaked. You sit around the fire at the lodge and grumble. You decide to start a company offering better gear at lower prices. That's how it happened in 2009 for Yukon Outfitters, anyway.