FACT: if you don't know what time it is, you can't make the party. FACT: if you don't go to the party, you won't have any fun. EXTRAPOLATED THEORY: Without a Skagen watch, you won't have any fun. There you go. We've proven it with irrefutable logic.
Wikipedia tells us Skagen is a lovely place at the tip of Denmark where you can actually see the waves crash together. No wonder they used the name for watches! A place like that, you'd always want to be on time. Who doesn't want to see waves crashing together? That sounds neat!