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I wonder how they came up with the name Genius Boost for a jump start system???

The world may never know how these ad wizards create their magic... Anyway, I can't see jumper cables without thinking of Lethal Weapon. Jeez, Riggs was JACKED.

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This stuff won't be here much longer. Sort of like the seasons. Except not as poetic.

NOCO Genius Boost Jump Starters

I wonder how they came up with the name Genius Boost for a jump start system???