Features

OUT WITH THE BAD: No fluoride. No SLS. No parabens. No GMOs. Better & Better Purity Toothpaste is free from animal products, irritants, and unnecessary additives-no triclosan, carrageenan, gluten, microbeads, artificial colors, flavors, or preservatives. Just what your mouth needs-nothing it doesn't
IN WITH THE BETTER: Fluoride-free, certified organic, and dentist approved-Purity is made with only clean, vegan ingredients you recognize. With organic coconut oil, organic peppermint, organic spearmint, organic menthol, and baking soda, this natural formula supports a healthier smile with every brush
NATURALLY WHITER, GENTLY CLEANER: Our safe, fluoride-free formula features gentle scrubbers and coconut-based foaming agents (no SLS) that lift surface stains while caring for sensitive teeth. Get that clean, polished feel-no harsh abrasives needed
FRESH MINT FLAVOR, PURE AND SIMPLE: Enjoy the refreshing blend of organic peppermint, spearmint, and menthol that cools without overwhelming. This naturally smooth mint finish leaves your breath fresh and your mouth feeling clean-without any fake aftertastes
SILKY COCONUT OIL BASE: Formulated with organic coconut oil foundation that provides natural affinity for oral tissue and lauric acid content, creating a softer and silkier texture that cleans evenly across every surface without harsh scrubbing or gritty residue
XYLITOL & BAKING SODA FORMULA: Features xylitol that disrupts plaque buildup, combined with baking soda that gently lifts surface stains without wearing down enamel over time.
BETTER FOR YOU & THE PLANET: Our recyclable sugarcane-based tubes are BPA-free and carbon neutral, helping you care for the planet as much as your mouth. Better & Better chooses better materials at every step, so your routine leaves a lighter footprint

Specs

In the Box:

(1) Better & Better Better & Better Purity Toothpaste

Sales Stats

Speed to First Woot:: 7h 32m 8.223s

Purchaser Experience

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Quantity Breakdown

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Percentage of Sales Per Hour

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Woots by State

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