WHITENING THAT RESPECTS ENAMEL – Intentionally designed to visibly brighten your smile while supporting enamel health, so you never have to choose between whitening and long-term oral care. A SMARTER ALTERNATIVE TO PEROXIDE – Peroxide whitens by bleaching teeth, which can weaken enamel and lead to sensitivity. Lumineux works differently - helping gently lift stains caused by coffee, tea, & wine without damaging enamel. DENTIST-FORMULATED & CLINICALLY-PROVEN – Developed by a dentist who believes stain removal should never come at the expense of enamel health, Lumineux brings a science-driven approach with clinical support and over 70 peer-reviewed studies. CLEAN FORMULA, GENTLE ON TEETH & GUMS – Comfortable & effective whitening made with mineral-rich, coconut oil-based actives & free from peroxide, SLS, artificial colors or flavors. Cruelty-free and safe for all teeth, including sensitive and veneers. A COMPLETE SMILE CARE SYSTEM – Designed to work as part of your daily routine with complementary Lumineux toothpastes and mouthwashes, for a beautiful smile that's built to last.