• DYE-FREE SPRINKLES: Supernatural Softies taste just like regular rainbow sprinkles, but are made with better ingredients like plant-based colors and tapioca.
• COLORS FROM PLANTS: Artificial dyes can cause allergies and hyperactivity. So we vividly color our sprinkles with natural ingredients, instead (yay).
• HEALTHIER BAKING: Modern chefs like to keep controversial ingredients out of their kitchens. So we avoid questionable stuff like soy, titanium dioxide, and common allergens.
• NO CONFECTIONER’S GLAZE: Did you know most sprinkles get their shine from bug goop? We keep it vegan with a formula that’s friendly to all creatures, big and small
• FEMALE FOUNDED, AMERICAN MADE: It’s good to know where your food comes from. This product is made in America by women who really (really) care about sprinkles.

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