TV when it's on. Art when it's off.
Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels* for endless combinations to customize your décor.

Like a picture frame, but better- Modern Frame Design
Minimalist-inspired and intended to enhance any space, The Frame's profile is redesigned to be slimmer* with a monochromatic back for beauty from every angle.

Style and personalize art- Art Mode
The Frame transforms to art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Built-in sensors* automatically optimize the picture to your environment and turn the screen off when you're away.

A world-class selection at your fingertips- Art Store
Bring world class musems and galleries to your home with a growing library of over 1,400 works from world-renowned institutions.* From iconic classics to modern marvels ands stunning photography, Art Store gives you unlimited access to an ever-broadening range of art.**
* Art pieces in the Art Store are subject to change without prior notice.
** Art Store subscription required to access full selection. Fees apply to subscription service.

Customize to your style- Customizable Bezel 
Create the perfect match for your space with two styles of bezel options in multiple colorways. Select the ones that suit your mood and apply in a snap — innovative magnetic application makes it easy to switch things up.
* Customizable bezels sold separately. Available colors and style may vary by size.
* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43"~ 75" range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.

Bring more than a billion colors to life- 100% Color Volume with Quantum Dot
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

Powerful, intelligent 4K processing- Quantum Processor 4K
Samsung's powerful processor takes your viewing experience to the next level, with technology that automatically optimizes both picture and sound for a more immersive experience.

See everything in 4K- 4K AI Upscaling
See every detail come to life with 4K resolution picture. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.*

True-to-life colors- Color Mapping
Innovative 16-bit color mapping technology brings dazzling color accuracy, detail and contrast — even in bright scenes or settings.

Gorgeous from all sides- Slim Fit Wall Mount
Hang The Frame flush against the wall like real art — even letting you easily adjust the viewing angle or flip it vertically to portrait mode.*
* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* Portrait mode hanging is compatible only with 43” Frame with included Slim Fit Wall Mount.

Shipping Note: Shipping to Alaska, Hawaii, P.O. Boxes, and APO addresses is not available for this item

Warranty: 90 Day Samsung Warranty